Post by account_disabled on Feb 22, 2024 8:18:07 GMT 1
The profession of a marketer requires knowledge of the basicsSEO promotion, PPS,CRO, analytics, as well as the ability to developmarketing strategyand competently distribute the budget by traffic sources. All these specializations contain many terms and abbreviations, which are very easy to get confused. Terms scare you only when you don't know them . Of course, a professional marketer doesn't need to know all the ins and outs of setting up ads or the nuances of ranking factors, but a basic understanding of professional vocabulary should be accurate . In order for you to feel confident at meetings and be on the same wavelength as specialists, we have prepared for you a list of 60 terms that every Internet marketer must know.
Content: Strategy and planning PPC SEO CRO Analytics Marketing Terms Read also : 15 business rules from Henry Ford, relevant in Internet marketing Marketing terms Demarketing Demarketing — a strategy of negative marketing, carried out with the aim of reducing the demand for a certain group of goods Dominican Republic WhatsApp Number or services. Digital mix Digital mix — a term meaning the use of various digital advertising tools within a campaign. Media plan Media plan is a tool for organizing advertising placement on various channels. Such a plan allows you to effectively organize marketing promotion by structuring information, calculating costs, distributing funds through advertising channels, displaying planned indicators and goals. ROI Return On Investment, ROI (coefficient of return on investment) — an indicator characterizing the profitability or unprofitability of a business.
This is a financial ratio that allows you to assess the payback. To determine it, it is necessary to analyze the amount of investments and income from them. ROMI ROMI (return on marketing investment) is an ROI indicator that measures the effectiveness of a marketing campaign in order to make the best decisions about future investments. ROMI is calculated using the formula: (Marketing Revenue – Marketing Costs) / Marketing Costs * 100%. ROSE ROAS (return on ad spend)is a marketing indicator that measures the effectiveness of advertising campaigns. ROAS = Ad Revenue / Ad Cost x 100%. Market segmentation Market segmentation — uniting the target audience into separate groups based on the same characteristics, characteristic differences that are important for the further development of the company.
Content: Strategy and planning PPC SEO CRO Analytics Marketing Terms Read also : 15 business rules from Henry Ford, relevant in Internet marketing Marketing terms Demarketing Demarketing — a strategy of negative marketing, carried out with the aim of reducing the demand for a certain group of goods Dominican Republic WhatsApp Number or services. Digital mix Digital mix — a term meaning the use of various digital advertising tools within a campaign. Media plan Media plan is a tool for organizing advertising placement on various channels. Such a plan allows you to effectively organize marketing promotion by structuring information, calculating costs, distributing funds through advertising channels, displaying planned indicators and goals. ROI Return On Investment, ROI (coefficient of return on investment) — an indicator characterizing the profitability or unprofitability of a business.
This is a financial ratio that allows you to assess the payback. To determine it, it is necessary to analyze the amount of investments and income from them. ROMI ROMI (return on marketing investment) is an ROI indicator that measures the effectiveness of a marketing campaign in order to make the best decisions about future investments. ROMI is calculated using the formula: (Marketing Revenue – Marketing Costs) / Marketing Costs * 100%. ROSE ROAS (return on ad spend)is a marketing indicator that measures the effectiveness of advertising campaigns. ROAS = Ad Revenue / Ad Cost x 100%. Market segmentation Market segmentation — uniting the target audience into separate groups based on the same characteristics, characteristic differences that are important for the further development of the company.